Design creates culture. Culture shapes values. Values determine the future. There is no design without discipline. There is no discipline without intelligence. Curiosity about life in all its aspects, I think, is still the secret of great creative people. The best ideas come as jokes. Make your thinking as funny as possible. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.